PitaPot instead of pitabread
PitaPot could be considered as the evolution of pita bread. It eliminates all disadvantages of the existing products in the category of pita bread, mainly the need of using a knife in order to open the bread and the thin walls which do not allow “heavy” fillings and use of sauces.
PitaPot is mainly designed in order to replace the classic pita bread, pita pocket or Greek pita in sandwiches with doner kebab, gyros, falafel etc.
The marketing idea and the USP is the “easy to eat” and “mess-free” pita bread sandwiches. Using PitaPot there is no way for toppings falling off and sauces running down. No more sticky fingers!