An opportunity to be innovative in the burger bun market
While burgers are a favourite for many Americans and Europeans consumers, restaurants in both continents must work hard to make their burgers stand out. Consumers are interested in new burger formulations, allowing restaurants to take chances with their menu. This gives restaurants the opportunity to branch out with multiple ingredient options and toppings to separate themselves from competitors, and can be accomplished by offering new / different buns.
During the last years restaurants introduced premium burger buns, giving rise to such bread as pretzel, kaiser and brioche. They also introduced buns with different colors like black or red.
Heightened competition in the restaurant industry has resulted in experimenting with unusual or artisanal sandwich buns to stand out in the crowded sector.
Since it’s becoming harder to stand out with interesting topping combinations alone, restaurants have been looking at the burger bun as a place where they can be innovative.
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